Commuter Financial Incentives
Parking Cash Out, Travel Allowance, Transit and Rideshare Benefits
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Victoria Transport Policy
Institute
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Updated
22 July 2008
This chapter describes
various financial incentives that can be used to encourage use of more
efficient commute modes. These include parking cash out, travel
allowance, transit benefits, and rideshare benefits. They are often provided as
an alternative to subsidized employee parking.
Commuter Financial Incentives include several types of incentives that encourage alternative commute modes:
· Parking Cash Out means that commuters who are offered subsidized parking are also offered the cash equivalent if they use alternative travel modes (Shoup, 2005).
· Travel allowances are a financial payment provided to employees instead of parking subsidies. Commuters can use this money to pay for parking or for another travel mode.
· Transit and rideshare benefits are free or discounted transit fares provided to employees (Commuter Check).
· Reduced employee parking subsidies means that commuters who drive must pay some or all of their parking costs (Parking Pricing).
· Company travel reimbursement policies that reimburse bicycle or transit mileage for business trips when these modes are comparable in speed to driving, rather than only reimbursing automobile mileage.
·
Tax and other government policies that
support such programs (Inland Revenue, 2004; Commuter Choice Webpage).
Commuter financial incentives can be prorated according to how much employees use alternative modes. For example, employees who drive twice a week would receive 60% of the full Parking Cash Out allowance.
These strategies create more neutral travel incentives. Most
employees who commute by car receive a free parking space with a typical value
of $50-100 per month (Shoup, 1999; Litman, 1999). Employers offer employees
subsidized parking because these benefits are usually untaxed. A typical
employee must earn $1,500 or more in pre-tax income to pay for a parking space
that costs their employer only $1,000 to provide. In the
Parking Cash Out and transit benefits represent the savings that result from reduced parking costs. Businesses that own adequate parking may perceive little short-term savings from reduced parking demand. However, over the medium and long term most firms have opportunities to benefit financially from reduced parking demand: to provide additional parking to accommodate growth, to lease or sell excess parking, or to use the land for a new building, equipment storage, or greenspace. Parking Management allows businesses to take advantage of reduced parking demand. To make it easier for businesses to save from reduced employee parking demand, commercial leases can unbundle parking (parking spaces are leased separately rather than automatically included with building space), and list parking as a separate line item (parking rents are listed separately from building rents).
This strategy is usually part of a Commute Trip Reduction program. Employers establish rules that employees must observe to quality for financial benefits, and may require participating employees to sign an agreement that specifies their responsibilities, such as the number of days per month that they may drive to work and still qualify for a Parking Cash Out bonus.
Appropriate Parking Management strategies can facilitate implementation of this strategy. Minimum parking requirements can be reduced for businesses with Commute Financial Incentives. Transportation Management Associations can serve as brokers for any extra parking capacity.
Models are now available which can predict the travel impacts of a specific Commute Trip Reduction program, taking into account the type of program and worksite. These include the CUTR_AVR Model (www.cutr.usf.edu/tdm/download.htm), the Business Benefits Calculator (BBC) (www.commuterchoice.gov) and the Commuter Choice Decision Support Tool (www.ops.fhwa.dot.gov/PrimerDSS/index.htm).
Table 1 Summary
of Parking Cash Out Impacts (MTS, 2006)
|
Location |
Scope |
Employees Affected |
Financial Incentive ($1995/month) |
Decreased Parking Demand |
|
Group A: Areas With Little or No Public Transportation |
||||
|
Century City District, |
3500 employees surveyed at 100+ firms |
3,500 |
$81 |
15% |
|
|
9000 faculty & staff |
9,000 |
$34 |
26% |
|
San Fernando
Valley, Los Angles |
1 large employer ( 850 employees) |
850 |
$37 |
30% |
|
|
1 medium-sized firm (430 employees) |
430 |
$54 |
39% |
|
Group Totals and
Weighted Averages |
|
13,780 |
$47 |
24% |
|
Group B: Areas With Fair Public Transportation |
||||
|
|
10000+ employees at several organizations |
10,000 |
$125 |
36% |
|
Mid-Wilshire Blvd., Los Angleles |
1 mid-size firm |
430 |
$89 |
38% |
|
|
5500 employees at 3 worksites |
5,500 |
$68 |
26% |
|
Downtown |
5000 employees surveyed at 118 firms |
5,000 |
$126 |
25% |
|
Group Totals and
Weighted Averages |
|
20,930 |
$110 |
31% |
|
Group C: Areas With Good Public Transportation |
||||
|
|
50,000 faculty, staff & students |
50,000 |
$18 |
24% |
|
Downtown |
3500+ government staff |
3,500 |
$72 |
18% |
|
Group Totals and
Weighted Averages |
|
53,500 |
$22 |
24% |
|
Overall Totals and Weighted Averages |
|
88,210 |
$46 |
26% |
The travel impacts of a Commuter Financial Incentive program are affected by the magnitude of the benefits, the quality of travel choices, and demographics. In urban areas, travel tends to shifts primarily to transit and walking, while in suburban areas it tends to shift more to ridesharing, telecommuting and cycling. The Transport Elasticities chapter provides information on the travel impacts of various price changes. The figure below illustrates the effect such economic incentives typically have on single occupant vehicle (SOV) commuting.
Figure 1 Effect of Economic Incentives on SOV
Rates (

SOV travel decline as economic incentives for other modes increase.
Below is an example from the Trip Reduction
Tables chapter, based on information from a major study for the
Table 1 Transit/HOV Subsidy Vehicle Trip Reductions (www.vtpi.org/tdm/tdm41.htm)
|
Worksite Setting |
$0.50/day |
$1/day |
$2/day |
$4/day |
|
Low density suburb, rideshare oriented |
0.1% |
0.2% |
0.6% |
1.9% |
|
Low density suburb, mode neutral |
1.5% |
3.3% |
7.9% |
21.7% |
|
Low density suburb, transit oriented |
2.0% |
4.2% |
9.9% |
23.2% |
|
Activity center, rideshare oriented |
1.1% |
2.4% |
5.8% |
16.5% |
|
Activity center, mode neutral |
3.4% |
7.3% |
16.4% |
38.7% |
|
Activity center, transit oriented |
5.2% |
10.9% |
23.5% |
49.7% |
|
Regional CBD/Corridor, rideshare oriented |
2.2% |
4.7% |
10.9% |
28.3% |
|
Regional
CBD/Corridor, mode neutral |
6.2% |
12.9% |
26.9% |
54.3% |
|
Regional
CBD/Corridor, transit oriented |
9.1% |
18.1% |
35.5% |
64.0% |
This table shows the predicted vehicle trips reduced by a given daily transit subsidy under certain conditions (Based on Comsis Corporation, 1993)
A study of 1,110
Table 3 Effect of Various Financial Incentives on Commute Trips
|
Type of Benefit |
Change in Drive Alone Mode Share |
|
Bicycle Subsidy |
-2.7 |
|
Vanpool Seat Subsidy |
-5.4 |
|
Transit Subsidy |
-3.1 |
|
Other Employee Benefits |
-4.1 |
Transit voucher programs typically shift 20-percentage points of recipients’ commute travel from auto to transit (Oram Associates, 1995; Schwenk, 1995). Shoup (1997) found that total vehicle trips declined by 17% after Parking Cash Out was introduced at various urban and suburban worksites, as illustrated in Figure 2. These automobile trips reductions tend to increase over time: one employer found that solo commuting continued to decline each year after Parking Cash Out was introduced, as more employees found opportunities to reduce their driving and take advantage of the benefit.
Figure 2 Cashing
Out Impacts on Commute Mode (Shoup, 1997)

Parking Cash Out results in reduced automobile commuting and increases in carpooling, transit and nonmotorized travel.
Mode shifts tend to be
greatest if current use of alternative modes is low. In
Table 4 Travel Impact Summary
|
Travel
Impact |
Cash
Benefits |
Transit
Benefits |
Comments |
|
Reduces total traffic. |
2 |
1 |
Only affects commute trips.
|
|
Reduces peak period
traffic. |
3 |
2 |
|
|
Shifts peak to off-peak
periods. |
0 |
0 |
|
|
Shifts automobile travel to
alternative modes. |
3 |
2 |
|
|
Improves access, reduces
the need for travel. |
0 |
0 |
|
|
Increased ridesharing. |
3 |
0 |
|
|
Increased public transit. |
3 |
3 |
|
|
Increased cycling. |
3 |
0 |
|
|
Increased walking. |
3 |
0 |
|
|
Increased Telework. |
2 |
0 |
|
|
Reduced freight traffic. |
0 |
0 |
|
Rating from 3 (very
beneficial) to –3 (very harmful). A 0 indicates no impact or mixed impacts.
Benefits include:
· Increased Affordability, Transportation Options
and Equity for employees who use alternative modes.
· Reduced peak-period
automobile traffic, resulting in reduced Congestion,
road and parking facility savings, crash reductions and environmental
improvements.
· Increased demand for
alternative modes can lead to improved Transportation
Options (increased ridesharing, more transit service, bicycle and
pedestrian improvements, etc.) due to economies of scale and increased public
support.
· Employee satisfaction.
Employers have praised such programs for their fairness. It can help to recruit
and retain some employees.